Success Stories

Every EnCue performance tells a story and has a story to tell. Read below how orchestras are winning over their audiences with EnCue.

 
 
ROCO.jpg

River Oaks Chamber Orchestra

The Challenge: 

How to create an even deeper relationship between the ROCO musicians and the audience, by giving the audience an "insider's view" of the mind of the orchestral musician? 

The Solutions: 

The EnCue creative team went on-site to interview musicians, listen in on rehearsals, and talk with the commissioned composers. Content was created through relaying rehearsal anecdotes, the musicians' thought processes and emotional reactions, and the commissioned composer's inspiration and life connections to the creation of his or her new work. Visual backgrounds created lively interpretations of the music and the ROCO process. 

The Results:

Audience surveys after the concert showed ROCO succeeded in its strategic planning goal to make concerts fun. The word cloud below depicts audience sentiment: 

 

 
Boston_College_Symphony_Orchestra.jpg

Boston University Orchestra

The Challenge: 

How to convey the narrative in the Strauss tone poem Don Quixote, with only one week before the concert?

The Solutions: 

Boston University sent EnCue the narrative content in the correct order. They uploaded it and practiced it during rehearsal.

The Results:

The audience, many of them new to classical music, enjoyed the musical journey in a way they never had before. 

 

National Orchestral Institute

The Challenge: 

How to create a seamless pre-concert, during, and post-concert experience?

The Solutions: 

EnCue worked with the National Orchestral Institute (NOI) leadership to envision lobby projections, concert lighting, and EnCue visuals that would seamlessly lead from lobby entry through the concert and to a post-concert celebration. Content was created by NOI musicians through interviews with lead performers and the conductor, and these musicians joined the audience post-concert after being "introduced" through the EnCue experience. 

The Results:

NOI musicians and staff created a seamless experience for audience members, leading them through the experience of the piece from the musician's perspective.